Michael Jordan`s athletic achievements have not only earned him a place in the Basketball Hall of Fame, but his name has now become a brand in its own right, which, along with his accomplishments, has made him immortal.
Jordan was "dedicated" to the birth of the near-perfect brand, winning six championship rings in 14 seasons, being a 14-time All-Star, a six-time MVP [the best player in the playoffs and finals], a 10-time league leading scorer, and, overall, the most successful player in NBA history.
Alongside one of the most influential athletes of all time is one of the most influential sportswear manufacturers of all time: Nike. Their "marriage" was born in 1985, as a subsidiary of Nike, the Jordan Brand, which includes the Air Jordan product line. The A.J. Their best-known products are the basketball shoes originally worn by the player, with a new model introduced every year since 1985, a tradition that continued even after Jordan`s retirement. In addition to shoes, they also began selling Jordan basketballs and casual clothing.
Jordan Brand is a unique success story, as no other athlete`s products have achieved such sales figures and worldwide popularity.